Today, Team USA reported subtleties of Road to Tokyo, introduced by DeVry University, as it commends 100 days to the Olympic Games Tokyo 2020 on April 14, trailed by 100 days to the Paralympic Games Tokyo 2020 on May 16. Accomplices will rethink Team USA Summer Fest – initially got ready for 2020 as an intelligent crosscountry roadshow highlighting exercises and uncommon minutes with Team USA competitors – into a four-month venture across computerized stages that brings fans into the fervor of the Games as they follow U.S. Olympians, Paralympians and hopefuls through preparing and Trials, in transit to the worldwide stage this mid year in Tokyo.
The program will rejuvenate in excess of 500 bits of unique Team USA substance and 16 advanced initiations by introducing support DeVry University and partner accomplices Reese’s, Samsung and United Airlines beginning today. Focused on the individual stories and serious accomplishment of these tip top competitors, the advanced substance will enlighten the variety and uniqueness of individuals who make up Team USA. Substance will live across Team USA’s advanced stages, with intensification on competitors’ social channels and accomplice channels.
“We cooperated with our Partners to conquer the numerous difficulties from this previous year, consistently changing a restricted, face to face occasion arrangement into an energizing, computerized first insight,” said Dave Mingey, Senior Vice President, Partnership Management and Activation at U.S. Olympic and Paralympic Properties. “We constructed hearty, adaptable advertising projects to exhibit the force of Team USA. Presently, fans wherever will partake in our competitors’ motivating excursion to the Tokyo Games this mid year.”
The Road to Tokyo program will bring fans profound in the background on an advanced narrating venture with more than 40 competitors as they study the individual stories and encounters that make Team USA competitors what their identity is. Stories will go from a first-individual glance at day-of rivalry at Trials, to how competitors pack for Tokyo to realizing the stuff to succeed at the Olympic and Paralympic Games. Competitors will make their own recordings and writes and take an interest in Q&As as Team USA shares rivalry film and Games details across Team USA’s site, Facebook, Twitter, Instagram, TikTok and YouTube channels.
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